Sophia Rūha Sem is a Dubai-based creative director and photographer whose work is rooted in storytelling, visual harmony, and emotional resonance. With a background in wellness and a passion for thoughtful aesthetics, she approaches each project with intention—merging artistic direction with a deep sensitivity to human experience. Through her studio, she creates content that feels personal, grounded, and visually compelling.

Her creative world spans campaigns, portraits, and conceptual work, all tied together by a signature calm and clarity.

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